Antecedents of Internet Technology Adoption in an Emerging Economy

In the modern world, success of an organization, both in the public and private sectors, is dependent on increased efficiencies and productivity due to investments and acceptance of information technology. This has focused attention on factors that influence individuals’ acceptance and subsequent use of information systems and technology. The Unified Theory of Acceptance and Use of Technology (UTAUT) is a useful model for managers to assess the likelihood of acceptance of a new technology within an organization. In this paper, we consider organizational culture as an antecedent to the UTAUT model to evaluate factors that influence users’ acceptance and use of the Internet technology. We investigated the role of organizational culture in the adoption of Internet technology in a government agency in an emerging economy, India. We found that organizational culture influences adoption of Internet technology. We also found that the UTAUT is a valid model that can explain technology adoption in an emerging economy.